Trading Strategies

Last reviewed 2026-08-17

Value investing

Value investing buys what is cheap relative to earnings, assets or cash flow and waits for the price to reflect fundamentals.

cheap (P/E under 14)expensive (P/E over 30)
-12%-4%5%14%22%P/E 51525P/E 35
Forty imaginary companies. Cheaper ones did better on average, with wide scatter: a tilt, not a guarantee. Simulated data for illustration only.

Common measures

RatioDefinitionNote
Price / EarningsPrice per share ÷ earnings per shareDistorted by one-off items
Price / BookMarket cap ÷ book equityMisses intangible assets
EV / EBITEnterprise value ÷ operating earningsAccounts for debt
Free cash flow yieldFree cash flow ÷ market capHard to manipulate

History of the premium

Fama and French (1992) documented that cheap stocks by book-to-market outperformed expensive ones over decades. From roughly 2007 to 2020 the effect was weak, partly because intangible-heavy companies look expensive on book value. Many practitioners now combine several metrics and add a quality filter to avoid "value traps", companies that are cheap because their business is in decline.

Margin of safety

Benjamin Graham's central idea: buy only when the price is well below a conservative estimate of intrinsic value, so that an error in the estimate does not turn into a loss.

Further reading

Benjamin Graham, The Intelligent Investor; Joel Greenblatt, The Little Book That Still Beats the Market.

Practice

Three quick tasks. Pick an answer to check it, or open the answer below each task.

Task 1

Share price 50, earnings per share 5. What is the P/E?

Show answer

10. P/E = 50 / 5 = 10.

Task 2

What is a value trap?

Show answer

A cheap stock that stays cheap because the business is declining. Cheap for a reason; quality filters help avoid it.

Task 3

Why can price-to-book mislead today?

Show answer

Book value ignores many intangible assets. Brands, software and R&D are largely missing from book equity.

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This article is educational. It is not investment advice and does not recommend buying or selling any instrument. Past performance of any rule set does not guarantee future results.

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